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pulse The Verge October 28, 2026

This is how badly X wants you to pay to promote your posts

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After Elon Musk warned that "advertisers who post ads that are ugly, shrill, strident or overstate claims about their product will be barred from advertising" on X earlier this month, the platform now appears to be using a jarring animated arm that reaches across the screen to draw attention to the "promote" button while users are composing a post. Many X users have seen and shared images of the unsettling promotional tool, including The Verge's Tom Warren , but it doesn't appear for everyone on

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