Healthy snack brand Troovy raises Rs 100 Cr in Series B round led by Fireside Ventures

Troovy, a food and snacks brand, has raised Rs 100 crore in a Series B round of funding led by Fireside Ventures, with participation from Sharrp Ventures and other investors. The Gurugram-based brand will use the funding for R&D, expanding its manufacturing capacity, and scaling distribution across quick commerce and offline channels, as it looks to launch a wide range of products. Troovy was founded in 2023 by Mansi Baranwal and Aditya Mukherjee with the goal of providing nutritious food.